The Invisible Product is the Product

An orchestra is not the sound it produces, but how different musicians, with distinct specialties, articulate themselves to produce a result. Similarly, a technology product at its core is not the interfaces you manipulate, but the entities behind it and how they are combined to produce (hopefully) a coherent experience.

That lead to add an essential step to my workflow. Last November, I worked on a project, and the first thing I did was sit with the CEO and define all the pieces of the app and how they relate to each other. The whole process took a few days, and the result was fantastic.

No confusion. No dead-ends. A few structural questions came up, but I had to do was to talk to my client about having this map in front of us. I was able to deliver the whole app in six weeks (dark mode included!). The client is beyond happy, and I'll never put a single pixel on the screen before getting the right entities and their ideal arrangement to produce real music and not a bunch of incoherent noises.