How a Time Machine Will Make a Product Better

People buy and love products that help them build a better future version of themselves. Therefore, how would you design your product so people become stronger? Or faster? Or better connected? Or happier? Or more productive?

Whom do these customers want to become when engaging with your product? How will you support them through this journey and teach them how to use the product like pros, getting the most of it?

The key is to start digging into your customers' plans for the future. Ask them what's their pursuit and how your product is a stepping stone in this process.

Put your mind into a time machine, take a good look at the future, meet the most amazing version of these customers, and tell yourself how your product helped them get there.