First Steps Uncovering the Problem Space

All I need to start running research is to remember that any product answers a problem. The first step then is making it tangible, stating the problem within a context, and finding people who experience the problem.

The problem statement can be lengthy, but I do my best to summarize it in one or two sentences. I start by asking: "What pops into your mind when you hear: [problem statement]". I observe their reaction, ask them to tell me stories related to it. My goal is to investigate the related pain, needs, and goals.

During the interview, I do my best to identify the problem-related pieces. Once the subject is exhausted, I explore each: "Why have you mentioned [piece]? How does it affect you?"

One of two things happens: the problem is not relevant enough, or there's something else there, and I need to revisit my problem statement. Notice that getting it right at first is not even an option. It takes time to refine the problem space.

It might seem too much time to invest so early in product development, but try the alternative: to rebuild the solution because the targeted problem was not there.