The Ancient Human Aspiration that Inspires Better Features

The desire to be better is a core part of human nature. One way of thinking about a new feature is to consider it a power-up, which will help the user build the enhanced future I. Of course, before that, it's necessary to know who is this better future I.

Usually, two variables are involved. A feature will require the user to acquire a new skill, so it's possible to operate it. It might also demand a mindset shift because it could be that a new perception needs to be formed to give the feature a proper context and boost people's motivation.

Both represent cost and effort to users. That's why it's crucial to remind them about who they are about to become and how the proposed new feature represents one more step towards getting there.